When it comes to Email Marketing...
Stop (making mistakes). Look (at your competitors). And Listen (to your target audience).
Your return on investment is at stake.
Sure, Email Marketing is cheap compared to direct mail, space advertisig, and others...
But it's still your cold hard cash on the line.
And more importantly, its the growth of your market share that is at stake with each presing day, new competitiors, new competitive differential advantages emerging out of the potential innovations for your industry.
The game is on. And it's moving at a fast clip.
I have just created a new goolge knl on email marketing campaign management you might like to see.
And check out my main Email Marketing page on my integrated marketing site.